Lynx has unveiled the latest addition to its core range with the launch of the Jungle Fresh fragrance, which is scented with woody and earthy notes with bursts of lavender and citrus. The fragrance will be available in body spray, antiperspirant, stick and shower gel versions. 

Lynx Jungle Fresh has been developed to meet the ‘clean’ and ‘refreshing’ fragrance preferences of the Gen-Z community, with the availability of the scent across different products designed to cater to different needs.  

The launch of Jungle Fresh will also be supported by a £2 million marketing campaign which will run from July to September 2024.  

In response to the launch, Monique Rossi, General Manager of Deodorants at Unilever UKI, says: “Innovation is fundamental when it comes to recruiting shoppers into the deodorant and shower gel categories. As the number one male toiletries brand, Lynx is in a strong position to work with world-leading experts to develop on-trend fragrances that we know Gen Z will love.” 

The announcement follows the recent launch of the Lynx Fine Fragrance Collection, a range of premium and affordable body fragrances.